SME Compass Hub
App Idea Starter
Version 1 | November 2026 | Free planning resource

Give your idea a useful shape before choosing technology.

1. [ ] Describe the problem in one sentence.
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2. [ ] Identify who experiences it most often.
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3. [ ] Describe how people solve it today.
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4. [ ] Choose one core journey for the first version.
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5. [ ] Sort features into essential, useful and later.
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6. [ ] List the information the app would collect.
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7. [ ] Plan how to validate the idea with potential users.
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8. [ ] Define what would make a small pilot successful.
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Use this as a conversation starter. It does not replace a complete project brief or specialist advice.

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